The following was a packaging design project in 3rd year which we were tasked with designing packaging for a brand with multiple skus. I chose to hypothetically reposition long-time men's deodorant and fragrance line "Brut" by partnering them with the Tough Mudder series of competitive events - expanding their market presence by attracting a younger target audience. Because this project only required designs for two skus, the new product line would feature a line of soap and deodorant - with a set of three scents for each line. The scents and colors are inspired by the Tough Mudder branding and obstacle courses.
