Florida Panthers rebrand
Taking inspiration from the idea of focus, I developed the new visual identity based on establishing a sense of local pride, and was inspired by the focused eye of the iconic Florida panther. My goal was to create a timeless logo which draws inspiration from the tropical climate associated with South Florida and the team's namesake. The new visual identity better represents who the team is today and their focus on tomorrow, while respecting where they’ve come from.
Below is some of my process and how I came to the final design, enjoy.
Thanks for looking :)